Liquid Death is known for its outlandish advertising campaigns, and pushing the boundary of what’s appropriate for a water company.
As proof that there really is no boundary that Liquid Death won’t cross, they have partnered with Cherie DeVille adult film star for their new “Don’t F*** The Planet” campaign.
Their new ad is aimed to people who refuse to pay attention to intelligent scholars and scientists. People who spend their days buried in the world of adult films… so listen they are more likely to listen to Cherie DeVille. The ad is filled with incredibly inappropriate graphics about recycling, the truth about getting screwed over by plastic, and plenty of adult references to Cherie DeVille’s personal history in the adult film industry.
This is quite an adult turn for the company, but not outside of their humor style.
You can see the ad below, but warning it’s on the borderline of what’s appropriate to watch at work.
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